San Francisco, California

Copyright: Ragnar Vorel /

San Francisco, California

Also known as the City by the Bay, San Francisco is diverse, colorful and vibrant. Famous for its steep hills, Victorian houses, year-round fog, beautiful panoramic vistas and excellent cuisine, the city attracts tens of millions of visitors every year. San Francisco is enormous yet pedestrian friendly, and the famous cable cars whisk you away towards new adventures. Its eclectic mix of architecture, sandy beaches, ethnic and cultural diversity make San Francisco a great choice for a vacation.

The City

Nestled between the Pacific Ocean and the San Francisco Bay, the Golden Gate City is situated on the tip of a peninsula in northern California. San Francisco’s charm lies in its neighborhoods, which give the city its utter uniqueness. Union Square is in the heart of the city and the hub of the shopping district. North Beach is known for its Italian heritage, bakeries and restaurants. The Marina District has some of the most elegant homes in San Francisco, and the waterfront is where shopping and dining are at their best. The Haight, famous for the intersection of Haight and Ashbury Streets, is the location of former homes of Counterculture icons like the Jefferson Airplane, Janis Joplin and the Grateful Dead. Unique shops, music, bookstores and cafes line many of the Haight’s streets. Alamo Square is best known for the beautiful turn-of-the century Victorian homes called the "Painted Ladies." SoMa (South of Market) is a go-to for nightclubs, restaurants and museums. The Castro District has the highest concentration of LGBTQA+ population of any city in America. Steep streets and brightly painted Victorian houses, imaginative boutiques and bars are found in this area. The largest Gay Pride Parade takes place here, too. Yerba Buena Gardens is the cultural heart of the city, where community, entertainment, arts and pop culture come together.

Top 11

Whether you are passing through for business or pleasure, San Francisco has so many things to see and do that you won't have time to see them all! From the Golden Gate Bridge and Alcatraz Island to the infamous Haight-Ashbury district and Pier 39, this city is packed with vibrant attractions and activities.

Sustainable City

When it comes to proper waste disposal, air quality, carbon emissions, eco-friendly buildings, and transportation, San Francisco has become a role model as one of the most environmentally-conscious cities in the United States as well as in the world. In fact, a 2021 report from WalletHub ranking America's greenest cities put San Francisco in second place, right behind San Diego. The City by the Bay had already ranked first place in 2017 and then second place the following year. San Fran's commitment to environmental sustainability has made the city a pioneer in the movement. In 2007, it became the first U.S. city to ban plastic bags. Then, in 2014, the city took another step toward tackling the issue of plastic pollution and became, once again, the first city in America to prohibit the sale of single-use plastic water bottles. A couple more interesting facts is that San Francisco sends less trash to landfills than any other major city in the U.S. And thanks to eco-conscious governmental policies, San Franciscans now use the least amount of water in California. San Francisco has also embraced a sustainable approach to tourism. Restaurants are dedicated to the farm-to-table movement and often have menus that vary by the season, while more than 1,000 hotels have been ranked as eco-friendly.

Coffee and lunch

San Francisco boasts one of the finest and most vibrant cafe cultures of any American city. There are plenty of cafes on street corners, from big chains like Starbucks and Peet’s to small locally owned coffee shops. San Francisco cafes are great for trying new and experimental varieties of coffee, such as the icy mint mojito. Lunches and brunches are another thing worth experiencing in SF. Every cuisine in the world is at your disposal here — find your favourite!

Do & See

San Francisco is a diverse destination, encompassing nature, history, art, science and some of the most beautiful scenery along the West Coast of the United States. Pop culture and old traditions are neatly packed into this one fabulous city. Wander around the distinct neighborhoods, cross the Golden Gate Bridge, ride the cable cars and explore everything San Francisco has to offer.


With over 4,400 restaurants, San Francisco is one of the best cities in the world for dining. Food from every corner of the world can be found here, from Afghan to Tibetan, Bolivian to Russian. From small corner cafes to elegant Michelin-star restaurants, there is something for every taste and pocket. The San Francisco Sourdough Bread and the Dungeness Crab are two "absolute musts" for visitors. Furthermore, San Francisco’s close proximity to the Napa-Sonoma wine country gives you the opportunity to taste some new and exciting wines.

Bars & Nightlife

The bar scene in San Francisco is as diverse as the city itself. From wine and champagne lounges to rocking sports bars, finding one to fit any personality is quite easy here. The Mission District is great for bar-hopping while North Beach for hideaway bars. The nightlife rocks in San Francisco and, like much in the city, it varies from district to district: SoMa for hip-hop, Marina District for more elegant spots, and North Beach for lots of neon lights. Gay-friendly bars are not confined to the Castro District.


San Francisco is a true global metropolis with excellent shopping options. Outlet malls and department stores, trendy high-end boutiques, artisanal workshops and major brands — there are plenty of choices to satisfy any shopper's taste.

Tourist Information